01 · Our own studio · 2026
BEETROUTE
A beetroot that doubles as a map pin, for a studio that helps people find you. We made the brand first, then the site you're on.
- We made
- The Soft Clay logo in 2D and 3D, colours and type, a brand guide, this website and a social media kit.
- Built for
- Phones first, tuned until scrolling stayed smooth on a slowed-down phone.